Things Your Competitors Can Teach You About Digital MappingJanuary 30th, 2016
Digital mapping. What d’ya know about it? Not really your cup of tea? You’re probably more accustomed to it than you realise, in fact. Do you use your smartphone to get around? What about satnav in your car? Geography profoundly influences our lives – from how much your insurance costs all the way to what school your children attend, or whether you drive to work or take the train. That goes for organisations too, where digital mapping is one of the most useful business intelligence tools available. Seriously. Just ask your competitors.
Its value in terms of streamlining operations and simplifying the management process is almost unparalleled. Consider this for a moment. Did you know the vast majority (around 80%) of the data that a company outputs has a spatial dimension attached to it? No? Neat, you already learnt something new. Now let’s get back to the data. What that figure means is that by using a geographic information platform you are able to tap into a considerable data reservoir and turn it into meaningful information.
How so? Well, you see, humans are distinctly visual creatures. Studies show that 90% of the transmitted information in the brain is visual . This shouldn’t come as a surprise when you consider the fact that 40% of our cortex is dedicated to processing images, as opposed to 8% for touch and just 3% for hearing . That’s why being able to overlay your company’s data (or anything else, really) onto a geographic background is so important. All of a sudden this whole mapping business is starting to look a lot more appealing, right?
So what sort of benefits might your more technology-driven competitors be reaping that you are missing out on?
Firstly, conducting a sales or market analysis using a digital map, as opposed to without one, is about as different an experience as being able to gaze upon Rembrandt’s Night Watch instead of having your mate Larry describe it to you. It’s a lot simpler, is what we mean. The global view enables users to get a handle on things immediately – both at national or local level. While you’re busy crunching numbers, the other guy is getting distinct insights into how to better focus his next campaign and increase ROI.
Next up is location and territory planning. It goes without saying that expanding a business to a new geographic area can best be done using digital mapping. Do you need to expand your business with a new depot? Maybe you want to divide Sheffield into areas for your sales representatives? Find the optimum solution by analysing the variables (e.g. road connections; proximity to desired audience, resources, and facilities etc.) within a platform providing this feature and take better decisions faster.
Finally, consider risk analysis. Understanding the many different business aspects ensures you’re more likely to avert a crisis. It pinpoints underperforming areas; highlights resource misallocation and helps you keep a firm grip on your operations.
So, digital maps are very valuable (as well as beautiful, we think). If you’re still not convinced, give us a call us – we can talk about it on and on and on…