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UK Personicx GEO Profiling – Acxiom

GIS

GIS

Business Intelligence

Business Intelligence

Geomarketing

Geomarketing

About Product

The UK Personicx GEO Profiling product provides behavioural segmentation tools to identify which types of people are most likely to buy your products and which parts of the country are likely to be good areas to open new outlets, target marketing, as well as invest in more mailings, etc.

 

What's key?

  • Profiling data with 55 unique clusters that identify affluence, life stage and behavioural profile (e.g. city manual workers, shrewd solos)
  • Unit postcode (e.g. profiling addressed customer or exit survey lists)
  • Sector level (e.g. profiling catchments and potential growth areas)
  • Discounts available for extended licence periods

 

Data Type: Neighbourhood Profiling / Market Segmentation

PERSONICX GEO, unit postcode level, UK

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Variants

Unit postcode

Postcode sector

 

GIS

GIS

Business Intelligence

Business Intelligence

Geomarketing

Geomarketing

How is it used?

  • Segment your customers
  • Site location optimisation (e.g. by opening outlets where there is a high proportion of your target demographic)
  • Target marketing for campaigns such as offers, leaflet drops or billboards
  • Analyse market penetration
  • Cross-sell and up-sell to existing clients

Attributes

  • Unit postcode (e.g. HS5 3TY)
  • Postcode sector (e.g. HS5 3)
  • Structured unit postcode (e.g. HS 5 3TY)
  • Structured postcode sector (e.g. HS 5 3)
  • Number of households
  • Cluster codes which identify affluence, life stage and behavioural profile (e.g. affluent modern families)
  • BNG x and y co-ordinates
  • Latitude and longitude

 

PERSONICX GEO, postcode sector level, UK

Click image to enlarge display

 United Kingdom

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