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Purchasing Power & Retail Purchasing Power – GfK

Geomarketing

Geomarketing

Business Intelligence

Business Intelligence

GIS

GIS

About Product

The purchasing power data quantifies disposable income and the demand potential for shopping in traditional retail outlets or online. Purchasing power provides disposable income; Retail Purchasing Power supplies information about the income available for consumer purchases after recurring monthly expenses such as rent, energy bills, insurance etc. Information is provided for many countries at both administration and postcode levels. 

 

How is it used?

Purchasing power

  • Identify areas with the most available income to potentially spend on your products or services
  • Compare relative disposable income in different areas
  • Understand your market penetration by comparing the amount spent on your product compared with the amount available to spend

Retail purchasing power

  • Identify areas of high retail purchasing power
  • Concentrate advertising campaigns
  • Create sales territories with equal turnover potential for your external sales force
  • Establish the best areas for new stores or where to expand

 

Variants

Purchasing Power - disposable income after tax etc.

Retail Purchasing Power - income available to spend on retail after mortgage, rent etc.

 

Data Type: Income

What’s key?

Purchasing power

  • Disposable income that is available for spending on services, transport, retail and other non-essential consumer items
  • Provides information by administrative areas and postcodes at the highest available level
  • Absolute values given in Euros
  • Information for each area and per inhabitant
  • Indexes compare each area with the country as a whole
  • Helpful per thousand population figures also provided to simplify value for easy comparisons between areas
  • Associated boundaries are also available – see separate GfK boundary and map pack product for the relevant country
  • Perpetual or special use pricing available (e.g. for consultancy)

Retail purchasing power

  • Disposable income that is available for retail expenditure calculated after deducting expenditure for rent, mortgages, insurance, cars, travelling and services
  • Based on the consumers’ place of residence rather than the point of sale (expenditure data sets provide data measured at place of sale)
  • Figures given per inhabitant as well as by regions
  • Essential data for those who sell directly to end consumers
  • Associated boundaries are also available – see separate GfK boundary and map pack product for the relevant country
  • Perpetual or special use pricing available (e.g. for consultancy)

Attributes

Purchasing power

  • Postal or Administrative unit
  • Population
  • % population in area
  • Number of households
  • % Households in area
  • Purchasing power total in million Euros
  • % Purchasing Power in area
  • Purchasing power per inhabitant in Euro
  • Purchasing power index per inhabitant
  • Purchasing power index per household
GfK Purchasing Power, Norway

GfK Purchasing Power, Norway

 

 Retail purchasing power

  • Postal or Administrative unit
  • % population in area
  • Number of households
  • % Households in area
  • Retail purchasing power total in Euro
  • Retail purchasing power per inhabitant in Euro
  • Retail purchasing power index

The listing below shows the most detailed level of geography available for each country. Alternative datasets are available for many countries; please call Mapmechanics for more information.

 

Albania
(Municipalities, 4-digit postcodes)
Algeria
(Regions, 2-digit postcodes)
Argentina
(Departments)
Armenia
(Provinces)
Australia
(Statistical Local Areas)
Austria
(Municipalities, 4-digit postcodes)
Azerbaijan
(Districts)
Belarus
(Districts, 6-digit postcodes)
Belgium
(Municipalities, 4-digit postcodes)
Bosnia-Herzegovina
(Municipalities, 5-digit postcodes)
Brazil
(Municipalities, 2-digit postcodes)
Bulgaria
(Municipalities, 4-digit postcodes)
Canada
(Census Areas)
Chile
(Municipalities)
China
(Counties, 4-digit postcodes)
Colombia
(Municipalities, 2-digit postcodes)
Croatia
(Municipalities, 5-digit postcodes)
Cyprus
(Municipalities, 4-digit postcodes)
Czech Republic
(Municipalities, 5-digit postcodes)
Denmark
(Municipalities, 4-digit postcodes)
Ecuador
(Cantons)
Estonia
(Municipalities, 5-digit postcodes)
Finland
(Municipalities, 5-digit postcodes)
France
(Municipalities, 5-digit postcodes)
Georgia
(Regions)
Germany
(Municipalities, 5-digit postcodes)
Ghana
(Regions)
Greece
(Municipalities, 5-digit postcodes)
Hungary
(Municipalities, 4-digit postcodes)
Iceland
(Municipalities, 3-digit postcodes)
India
(Districts)
Indonesia
(Districts, 2-digit postcodes)
Iraq
(Governorates, 2-digit postcodes)
Ireland (Republic only)
(Municipalities)
Israel
(Natural Regions)
Italy
(Municipalities, 5-digit postcodes)
Japan 
(Municipalities)
Jordan
(Governorates)
Kazakhstan
(Districts)
Kosovo
(Municipalities, 2-digit postcodes)
Kuwait
(Governorates)
Latvia
(Municipalities, 4-digit postcodes)
Lithuania
(Municipalities, 5-digit postcodes)
Luxembourg
(Municipalities, 4-digit postcodes)
Macedonia
(Municipalities, 2-digit postcodes)
Malaysia
(States)
Malta
(Municipalities, 3-digit postcodes)
Mexico
(Municipalities, 2-digit postcodes)
Moldova
(Municipalities, 4-digit postcodes)
Montenegro
(Municipalities, 5-digit postcodes)
Morocco
(Communes, 2-digit postcodes)
Netherlands
(Municipalities, 4-digit postcodes)
New Zealand
(Territorial, Authorities)
Nigeria
(Local Government Areas)
Norway
(Municipalities, 4-digit postcodes)
Oman
(Governorates)
Pakistan
(Districts)
Peru
(Departments)
Philippines
(Provinces, 4-digit postcodes)
Poland
(Municipalities, 5-digit postcodes)
Portugal
(Municipalities, 4-digit postcodes)
Qatar
(Municipalities)
Romania
(Municipalities, 4-digit postcodes)
Russia
(Regions, 2-digit postcodes)
Saudi Arabia
(Governorates, 1-digit postcodes)
Senegal
(Regions)
Serbia
(Municipalities, 5-digit postcodes)
Singapore
(Planning Areas)
Slovakia
(Municipalities, 5-digit postcodes)
Slovenia
(Municipalities, 4-digit postcodes)
South Africa
(Local Municipalities)
South Korea
(Provinces)
Spain
(Municipalities, 5-digit postcodes)
Sweden
(Municipalities, 5-digit postcodes)
Switzerland
(Municipalities, 4-digit postcodes)
Thailand
(Provinces, 2-digit postcodes)
Tunisia
(Delegations)
Turkey
(Districts, 5-digit postcodes)
Ukraine
(Districts, 3-digit postcodes)
United Arab Emirates
(Emirates)
United Kingdom
(Districts, sectors-digit postcodes)
United States of America
(Counties, 5-digit postcodes)
Vietnam
(Provinces)

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