Retail Site Location

It’s exceptionally important to know which location will allow your new retail branch to best connect with the right demographics when planning a new retail branch. These concerns are just as applicable to your existing locations, and are central to assessing the success of a given branch and projecting KPIs moving forward.

Knowing where your customer bases reside is a good start, but the journey between these points and your network of branches can be more richly and accurately mapped out with the right information. Use geographic data to enhance shopper profiling, follow changing consumption trends and refine outlet capacities.

Strategize your branch locations to better reach customers where demand is the greatest and use a more intimate knowledge of your customers’ locations and their movements to drive conversion whilst consolidating brand interest.

 

Territory Management for Sales, Field Force and Logistics

We can provide map analysis solutions, including pre-configured data to make it easy to analyse demographics and territories in the proximity of your flagship retail branches. Our suite of solutions can enable your intelligence to incorporate time mapping, easy to use thematic maps, and direct links with cloud based mapping.

Mapmechanics are vendor neutral when it comes to supplying data and have a wealth of expertise with a wide range of GIS systems, having operated these on a daily basis.

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Distribution Site and Network Planning

We can advise on where your new retail branch or warehouse should be located based on crucial contextual data, and can assist with upscaling, projecting distribution costs associated with growing your service or retail presence. Our Optisite solution can also be used for down or upscaling, providing guidance on which warehouses can be altered with a minimum impact on customer experience.

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Business Intelligence

We can help you make sense of your unprocessed datasets to create valuable business intelligence. Make more informed branching decisions by correlating geographic trends in customers’ behavioural habits and identify areas that have local populations with a greater amount of income available for personal spending in retail. We can also advise on how to disseminate these geographic insights to a wider corporate user base.

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Retail Branch Boundaries & Income

The Geolytix dataset contains detailed profiles for 700 shopping centres, 105 railway stations and 250 road and motorway services in the UK. This product details the boundaries for each retail area, the number of retail branches in each and ranks these by retail spend in order to bring rich new insight into your retail business strategy.

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Purchasing Power

Our Purchasing Power datasets quantify customers’ disposable income and their demand for shopping in retail outlets or online. Income available for consumer purchases after recurring monthly expenses such as rent and utilities is also quantified so that you can identify which areas enjoy the most available income to drive conversion.

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Business location data

With our business location intelligence, you can ensure that knowledge of your own and competing stores are always detailed and accurate, with 4D mapping allowing a range of insights into commercial properties.

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