Reverse Geocoding

The process of reverse coding of a point location from a latitude and longitude set of geographical co-ordinates to a readable address, place name or point of interest. This permits the identification of nearby street addresses, places, and / or postal area, neighbourhoods, county, state, or country. The user could also combine their own custom data in the form of points, lines or polygons within the process to achieve customised results.
Combined with geocoding and routing services, reverse geocoding is a critical component of mobile location-based services, telematics, asset / vehicle tracking, Usage based Insurance (UBI), Machine2Machine (M2M) and the Internet of Things (IoT). The process can be used to determine ‘location’ or ‘hyper location’ depending on the data used to derive the reverse geocode.