Every business will be a Geodata business in 5 yearsMay 15th, 2019
by Henry Keane – allmapdata solutions consultant
Don’t believe us? Here are 5 ways you could be using Geodata today
You’ll be in the thick of geodata in five years, whatever your business. That’s our confident prediction. In fact, we think it will happen much sooner than that.
Not convinced? Can’t think how geodata would benefit your business? These five bullet points are about to change your mind.
- Customer outlet planning
If you run stores, outlets or physical service points and you’re growing your network, you may already use geodata to help size the likely market in target areas – looking at distances to homes, potential customers and competitors in different postcode sectors.
For e-commerce businesses, you’ll need geodata to help you determine where to situate collection points and to monitor their performance as customer demographics, housing patterns and competitor activities evolve.
- Mobile payments and banking
As customers transact and pay online and using mobile devices, security is a continuing issue. Geodata will be key in helping banking, credit and payment providers maintain records of where transactions are carried out, to support security software and detect and prevent cybercrime.
- Delivery information
It’s not just courier firms and freight networks that need accurate geodata to plan efficient routes and locate destination addresses. Smart businesses recognise that customers regard delivery and information as an integral part of the product they’re buying from the retailer. They want a range of options and accurate delivery windows, plus the ability to adjust in-flight if their arrangements change.
Geodata information owned and delivered through your own app or website means you can customise your customers’ end-to-end experience even better, from order right through to your product’s arrival on their doorstep or into their warehouse.
- Field force planning
Artificial intelligence and remote assistance may well cut the need for home visits from service and support staff in a range of contexts – from appliance and vehicle repairs and maintenance to care and nursing. But even if many needs and issues are met virtually through interactive assistants or live agent video-calling, there will still be times when staff need to visit.
Workforce scheduling and route planning will need to be dynamic, adapting to customer demand day by day and hour by hour. Geodata will give you the information you need to plan the fastest, safest, most efficient routes and pinpoint the closest qualified staff member as jobs come in.
- Internet of things (IoT)
Web-connected appliances, devices and equipment are becoming commonplace. They’re around us every day in smart heating and entertainment systems in the home, security systems, webcams, repair equipment, machine components, sensor-equipped street furniture, tracked vehicles and wearable tech. You can review usage, environment and location data from many sources to build a clearer picture of how customers use your products and services.
Forward-looking organisations are examining and trialling new IoT and geodata applications customised to their operations. For example, geofencing helps reduce theft and loss of plant equipment on construction sites. GPS-linked moisture and yield monitoring helps agriculturalists optimise crop growth. Healthcare providers use geodata from fitness trackers and medical devices to support patient recovery and to locate, diagnose and treat them.
How will GeoData unlock growth and outperformance for your organisation or clients?