Profiling Tool Using P2 People and Places
Profiling data classifies the population into categories by combining many lifestyle and demographic characteristics so you can segment your customer base and target marketing activity or undertake site location analysis more precisely.
Using this tool you can get a taste of the sort of information that profiling data can provide you with. Enter your postcode into the box below and shaded spots will appear on the map. The different colours represent various profile clusters that are assigned to areas and an explanation for each is given in the summary table.
