PERSONICX GEO, unit postcode level, GB

This behavioural segmentation product enables you to identify which types of people are most likely to buy your product, which parts of the country are likely to be good markets where you could open new outlets, invest more in mailings etc. Personicx is derived from a wide range of data including lifestyle data which draws on some 2500 lifestyle and behavioural variables collected from 1 million consumer surveys and product warranties. Additional attributes have been added from the 2001 census information. The 60 unique clusters are each identified by a 5-character code that identifies affluence, lifestage group and behavioural profile. Use the unit postcode product to profile your own addressed customer or exit survey lists or use the sector data to profile catchments and potential growth areas. Price given is for an annual multi-user, single site licence. Discounted price applies for extended licence period, £9,500 p.a. for a 3-year licence.