Demographics

What's included: Census, lifestyle, neighbourhood classifications (profiles), income and expenditure data. Demographic data attributes vary from a simple population count or record of supermarket brand prefence to a detailed profile of households. Can include look-up tables between census and postcode geography.


World Demographics Complete range of geodemographic GIS mapping data, providing world population characteristics from Census to shopping patterns. Buy geodemographic data now.	Census 100s of discrete variables of interest to government, such as age, ethnicity, gender, social class. Target survey of 100% of population	Expenditure Expenditure data covers the amount spent by people living within a specific area, on different categories of goods and services (e.g. leisure activities, houses , clothing, holidays abroad).
	Census Products Click your area of interest to view Census data products now: UK Europe Americas Asia Africa Australia & New Zealand	Expenditure Products Click your area of interest to view Expenditure data products now: United Kingdom Europe Americas Asia

Income Household and individual (gross and disposable) income, as well as purchasing power (amount after expenses are deducted).	Lifestyle Discrete variables with a more commercial slant (e.g. Internet provider, preferred newspaper, bird watching). Survey responses weighted to reflect population as a whole.
Income Products Click your area of interest to view Income data products now: UK Europe Americas Asia Africa Australia & New Zealand	Lifestyle Products Click your area of interest to view Lifestyle now: United Kingdom

Profiling Profile categories segment the population according to behaviour. They are created by combining variables such as age, interests, expenditure, propensity to read specific newspapers etc. See an example profiling tool	Turnover & Retail Attraction Turnover is the amount spent in each area, measured at the point of sale. Retail attraction is a measure of how actual turnover compares with the turnover that would be expected from the expenditure by the local population alone.	Shopping Patterns Retail catchments definitions from surveyed respondents information. Provides details such as the proportion or number of people in a postcode sector using a specific retail location and/or using particular shopping destinations.
Profiling Products Click your area of interest to view Profiling data products now: UK Europe Americas Africa Australia & New Zealand	Turnover & Retail Attraction Data Click your area of interest to view Turnover & Retail Attraction data now: United Kingdom Europe	Shopping Patterns Products Click your area of interest to view Shopping Patterns data products now: United Kingdom