Understanding data - Demographics & business mapping data

Geodemographics is a term widely used to refer to any geographic or mapping point data relating to consumers or population information. Business data available from allmapdata includes datasets that can be mapped and help you identify business prospects or competitors. Use both demographic and business points map data to determine the number of potential customers for a new transport service; the proportion of households in each postcode sector that choose to shop at specific retail centres; where in the country there are more potential customers with a similar profile to those that currently buy from you and many more....

Business points
Use business data to identify B2B prospects, competitors or business generators e.g. Cinemas are customers for ice-cream companies, competitors to bowling alleys and business generators for fast food restaurants.

Census data
Census data provides details of car ownership, education, social class, households, age etc.

Expenditure
Quantify expenditure and measure market share, predict turnover, understand the consumer and retail spending potential.

Income
Analyse purchasing power. These datasets provide important indicators of the consumption potential of the population living in an area.

Lifestyle
Target new business and measure market penetration. These comprehensive lifestyle datasets provide up-to-date details of income, internet use, shopping habits, newspaper readership, charity donations, personal finance, etc.

Profiling & classification
Neighbourhood classification datasets such as PERSONICX GEO or CAMEO allocate each postcode to a specific profile category. Use this data with your mapping software to identify where your product or service is needed and where to target your sales and marketing efforts or resources.

Contact us now to discuss your mapping data requirements.